The Micador “Laneway Collection”

Custom Perma Painters: A Street Art Inspired Product Collaboration

In 2015, I was commissioned by Australian art supplies brand Micador to design a street art inspired collection of paint pens called the Perma Painters, branded as the “Laneway Collection”. This became the first major brand collaboration of my art career, bringing together my background in graphic design with my experience in street art, graffiti and mural painting.

The brief was an exciting opportunity to take the visual language of street art beyond the walls and into a product that people could use in their own creative practice. Rather than approaching the project as a conventional stationery design, the collection drew on the bold, expressive character of urban art culture. It was a chance to connect the energy of Melbourne's street art scene with an everyday creative tool, making the collaboration a natural fit for my practice at the time.

From a Creative Collaboration to National Distribution

The Micador Perma Painters went on to be distributed through major retailers and art supply stores across Australia, as well as through Micador's online store. Seeing a product I had helped develop reach shelves and customers nationwide was a significant milestone, particularly at that stage of my career.

Until then, much of my work had centred on creating art directly on walls and physical surfaces. This collaboration introduced another side of the industry, showing how an artist's visual style and practical experience could contribute to a commercial product beyond the artwork itself.

The project remains an important part of my creative journey, marking an early step into working with established brands and applying my artistic practice to product design. It demonstrated how street art, graphic design and commercial collaboration can intersect to create something that reaches well beyond a single artwork.